Case Study

FlowMetrics — SaaS Analytics Dashboard

Enterprise-grade analytics platform processing 100M+ events daily with real-time dashboards, custom reporting, and predictive insights. Built for a B2B SaaS company scaling across 30+ countries.

FlowMetrics Dashboard
The Challenge

Making Sense of Massive Data Streams

Our client was drowning in data from multiple sources but their existing analytics tools couldn't keep up. They needed a platform that could ingest, process, and visualize data in real-time while scaling to their global customer base.

The legacy solutions they evaluated were too slow for real-time dashboards. A typical query took 30+ seconds, making exploratory data analysis painful. They needed millisecond response times, not minutes.

Key requirements included:

Our Solution

Building an Analytics Engine for Scale

Real-Time Event Pipeline

Built on Kafka and ClickHouse for massive-scale event ingestion. Every customer interaction flows through our pipeline, gets enriched with context, and lands in the analytical database. Sub-second data freshness enables dashboards that reflect reality.

100M events/day • 800ms freshness
🎨

Custom Dashboard Builder

Drag-and-drop interface with 20+ chart types (line, bar, scatter, heatmaps, etc.). Add filters, date ranges, and auto-refresh settings. Non-technical users can build complex dashboards in minutes. Dashboards update live as new data arrives.

20+ widget types • live updates
🤖

Predictive Analytics Engine

ML-powered features including churn prediction, revenue forecasting, and anomaly detection. The system learns from historical patterns and alerts teams when metrics deviate. Automated alerts prevent issues before they impact customers.

92% churn prediction accuracy
🔐

White-Label & Multi-Tenant

Complete data isolation between customers ensures privacy and compliance. Rebrand the entire interface with custom logos and colors. SSO integration and role-based access control support enterprise deployments with hundreds of users.

200+ enterprise tenants

Architecture Highlights:

Tech Stack

Modern tools built for performance

Next.js 15
React 19
TypeScript
D3.js
Recharts
Nest.js
ClickHouse
PostgreSQL
Redis
Kafka
Docker
Kubernetes
AWS
Terraform
Results

Enabling data-driven decisions at global scale

800ms
Data Freshness
200+
Enterprise Clients
100M
Events/Day
99.95%
Uptime

Since launch, the platform has grown to power analytics for 200+ enterprise SaaS companies. The client's MRR increased 10x as existing customers added more seats and power users. Customers report that real-time dashboards have cut decision-making time from days to minutes.

The predictive features have become a key differentiator, with 92% accuracy on churn prediction enabling proactive customer success interventions. The platform now processes events from over 30 countries with zero compliance issues.

Inside the platform

A closer look

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